The targeted areas included Enugu town and Leja in Enugu State, Abeokuta in Ogun State, Moniya in Oyo State, and Jobe, Bawgai, and Rogo in Kano. The primary goal of these activities was to shed light on Bayer's exceptional vegetable varieties, with a special emphasis on the tomato hybrids Ansal F1 and Assila F1. Complementing these, Bayer also showcased its high-quality cabbage and cucumber varieties.
One of the pivotal aspects of this campaign was the effort to establish stronger links between retailers and distributors, particularly in rural communities. This move aimed to enhance accessibility to Bayer's products in areas where agricultural resources may not be readily available.
The presence of the crop science team during these activations played a crucial role in educating and engaging with the local communities. Notably, the team showcased advanced seeds variety from DEKALB and crop protection products such as Tihan, Belt expert, and Vellum, demonstrating Bayer's commitment to advancing agricultural practices and ensuring sustainable yields. , demonstrating Bayer's commitment to advancing agricultural practices and ensuring sustainable yields.
In addition to promoting individual products, the market activations provided a platform to highlight the robust brand presence of Oxylus, indicating a promising foundation for future endeavors in diverse crops. Bayer is optimistic about leveraging this strong brand image in the coming months to introduce and popularize other crop varieties.
The significance of a unified approach was evident, with the entire crop science team actively participating in customer interactions. This cohesive strategy not only facilitated effective communication but also emphasized Bayer's commitment to a customer-centric approach—truly epitomizing the spirit of 'ONE TEAM.'
As Bayer looks back on the accomplishments of the nationwide market activation, it stands poised on the brink of further success. The connections forged, awareness raised, and the education provided during these events lay a strong foundation for Bayer's continued commitment to sustainable agriculture and the prosperity of local farming communities.
