Fruits & Vegetables

Growing a Healthier World

Fruits and vegetables in boxes at a market

At Bayer, we are shaping the future of horticulture with cutting-edge solutions that empower growers, protect our planet, and bring fresh, nutritious fruits and vegetables to tables worldwide. Our commitment spans the entire food chain — from farm to fork — to ensure sustainable, resilient, and accessible food systems. 

Sustainable Horticulture: From Farm to Table


We believe healthy food starts long before it reaches your plate. That’s why our dedicated teams develop innovative seeds, advanced crop protection, and digital farming tools to:

  • Increase farm productivity by enabling farmers to grow more on less land,
  • Reduce environmental impact by promoting resource efficiency and ecological balance, and
  • Improve access to safe, affordable & nutritious fruits and vegetables for communities everywhere. 

Every step - from planting to harvest to delivery - is guided by our mission: making produce accessible, nutritious, and delicious for all.


Discover Our Target

Our Three-Step Strategy

Innovative Products


We develop superior seeds and crop protection solutions that give farmers the tools they need to grow high-quality, profitable crops. 

Our Vegetable Seeds breeding team focuses on developing varieties that deliver value across the entire chain: 

  • Grower benefits: strong yield potential, adaptability to diverse climates, resistance to diseases and pests, and better harvestability.
  • Value chain qualities: improved shelf life and post-harvest durability to reduce waste and increase marketability.
  • Consumer benefits: excellent taste, appealing appearance, consistent quality, convenience, and sensory experience.


Examples include the Torelino tomato, which combines strong disease resistance with exceptional flavor and yield, and the Curdivex™ Whitex cauliflower, which maintains a bright white appearance longer to boost shelf life and consumer appeal. 

Our crop protection portfolio includes both synthetic and biological innovations: 

  • Luna® fungicide offers outstanding control over difficult fungal diseases, safeguarding fruits, nuts, and vegetables.
  • MOVENTO® provides broad-spectrum control of pests above and below ground, helping produce healthier crops.
  • Biologicals like FLiPPER®, made from natural olive oil by-products, deliver effective pest control.
  • Serenade® ASO combats bacterial and fungal diseases, supporting growers with sustainable options. 

We harness the power of digital transformation to provide farmers with tailored, outcome-driven solutions that increase profitability while reducing agriculture’s environmental footprint. Our tools allow growers to precisely manage inputs, detect disease early, and monitor soil health:

  • ResiYou predicts residue levels of crop protection products at harvest, ensuring compliance and safety.
  • Root 2 Success takes a holistic approach, integrating genetics, cultural practices, and biological controls to tackle soil-borne pests and diseases effectively.

To truly transform fresh produce availability, collaboration across the entire food chain is essential. We build strong, trusted partnerships with growers, distributors, retailers, and other stakeholders to reduce food loss, meet consumer needs, and promote transparency: 

  • Our Food Chain Partnership connects everyone from farmers to retailers to develop solutions that increase access to fresh, healthy produce globally.
  • We support smallholder farmers with resilient varieties such as the drought-tolerant Xaman F1 tomato and the Yellow-Gold watermelon, known for its thicker rind which minimizes damage during transport.
  • By helping growers stay ahead of market trends and food safety standards, we foster better business outcomes and enhanced consumer trust. 

 

Learn How We Innovate

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Nutrition at the Core

Fruits and vegetables are fundamental to a healthy lifestyle, and we believe everyone should have access to them. Our consumer-driven research helps us develop varieties that combine taste, texture, and quality with traits like shelf life and visual appeal — making healthy choices more enjoyable every day. 


At the same time, we are committed to improving accessibility. Through initiatives such as the Nutrient Gap Initiative, we contribute to closing gaps in nutrition by supporting greater availability of fruits and vegetables for people around the world.

healthy appetizers

Pioneering New Solutions for Sustainable Horticulture

Innovation is at the heart of everything we do. Our R&D teams operate worldwide, advancing productivity on the farm and creating solutions that improve supply chain efficiency. When done right, more people everywhere can enjoy the benefits of fresh, nutrient-rich diets. 
Sustainable horticulture begins with cutting-edge research into new modes of action in crop protection and culminates with consumers enjoying healthy produce. We are committed to identifying and applying data-driven solutions across the global value chain, enhancing the accessibility of safe, nutritious, and affordable fruits and vegetables worldwide. 
At the same time, our breeding programs focus on innovative seed varieties that require less water and fewer resources, helping care for the environment, reduce the impact of crop protection products, and improve our carbon footprint. 


Pioneering Possibilities Through Data 


Data drives the future of agriculture. We develop advanced digital technologies that empower growers to: 

  • Detect plant diseases before symptoms appear,
  • Monitor soil health with in-ground sensors,
  • Manage residues diligently through digital applications, and
  • Build outcome-driven business models that increase grower value.

Our commitment to digital innovation enables precision farming practices that optimize yields while protecting natural resources.


Leading the Industry 


With decades of leadership in horticulture, Bayer is advancing the industry’s pipeline with the highest quality seeds and most advanced crop protection solutions—both synthetic and biological. These innovations help growers produce premium fruits and vegetables that meet today’s market demands and tomorrow’s challenges. 


Connecting All Corners of Our World 


Horticulture is an incredibly rich and colorful industry, cultivating a vast range of crops from flowers and bananas to cocoa. It connects communities worldwide, from smallholder farms to high-tech glasshouses. Every facet of horticulture is integral to the global trade network and food system. 


Join Us in Shaping the Future of Food 


Whether you’re a grower, partner, or consumer – you’re part of our journey toward a resilient, sustainable, and safe food system. Through trusted partnerships and innovative ideas, we work together to build transparency and confidence – from farm to fork. Contact us to explore what we can achieve together.