Middle East Country Leadership Team

Sami Joost, an Oxford Business Alumnus and accomplished Corporate Affairs professional, serves as the Cluster Head Communication for Sub-Saharan Africa, North Africa, the Middle East, and Turkey, as well as the Lead for External Innovation & Partnerships in the Middle East at Bayer, where he plays a crucial role in shaping and implementing the company’s vision across key areas. In his role,  Sami Joost is instrumental in shaping and implementing the company’s communication strategies across diverse regions, ensuring alignment with Bayer's vision and objectives. Further,he oversees the strategic direction and execution of initiatives in external innovation, partnerships, communications, and stakeholder engagement, ensuring they align with both Bayer's global and regional goals, while enhancing Bayer's reputation and market position. Based in Dubai, Sami Joost is a member of the Global Communications Steering Team. He is passionate about sustainability, food security, and public health, and actively promotes socio-political and economic dialogue to foster prosperity.

Previously, Sami Joost led communication activities and political stakeholder engagement in various roles across a broad number of corporate affairs and sustainability practices.

Prior to joining Bayer, Joost gained valuable experience in broadcast and key business publications. He is an advocate of corporate citizenship, social entrepreneurship, open innovation, digital transformation and facilitating ethical and responsible political decision-making processes. 
 

Follow Sami on LinkedIn. 

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