Digital Health Innovation for Precision Self-Care
Big data and digital health tools have changed nearly every aspect of people's lives and work. But that change has been slow in the world of consumer health. Human-centered innovations in precision health will enable people to take greater control of their health through digital solutions. Whether deciding on pain relief options at the shelf or considering changing nutritional needs throughout every stage of life, new personalized health solutions will give consumers the data and insights necessary to make smarter health care decisions.
Putting People in Control of Their Entire Health Journey
The reality is that every individual is different, and each person has unique needs based on lifestyle, biology, and even socioeconomic factors. Truly transforming consumer health will require people to have the awareness, knowledge, monitoring, and treatment options to manage their own health. At Bayer, we take a human-centric approach to precision health innovation that looks first at unmet needs and then at how digital solutions could be developed to meet them.
Instead of a simplistic problem/solution model for innovation, we begin the innovation process by looking at the entire health journey consumers travel and design holistic solutions that can meet their needs wherever they are.
At the same time, digital solutions can significantly democratize health care by providing access to education and information, assessments of health conditions, and even treatment options.
Healthy Aging Without Guesswork
As we age, our cells naturally become less effective at managing everyday stressors. Cellular or biological age – how a person’s cells are aging – may not always match one’s chronological age. Research suggests that genetics contributes only about 20% to the cellular aging process, with lifestyle (diet, exercise, stress) playing a large role. The One A Day® Age Factor™ ecosystem includes a specially designed nutritional supplement, wellness companion app, and biological age test to measure and track personal progress over time.
