Health for All, Hunger for None
Advancing Science for a Better Life
For more than a century, the Bayer brand, which is the company’s most distinctive intangible asset, has stood for competence, quality and trust. The Bayer Cross is one of the world’s most renowned and well-known trademarks. It builds on our strong heritage - representing science, performance and reliability, visualized by the blue side; and innovation, sustainability and life focus, symbolized by the green side. The circle stands for wholeness, protection, and commitment.
The Full Potential of the Bayer Brand
Immerse yourself in the Bayer brand with our new interactive scroller. With just one page, this new resource introduces to Bayer’s brand values, mission, and real-world impact. Designed for both newcomers and brand professionals, it combines in-depth information with engaging visuals and interactive content. Perfect for onboarding or deepening your understanding, this scroller brings the Bayer brand to life.
The accolades below highlight the value of the Bayer brand:
Brand Finance, the London-based rating agency, calculates Bayer’s company brand value 2024 at $5.49 billion (2023: $5.47 billion). According to Brand Finance’s ranking „Global 500 Most Valuable and Strongest Brands 2024“, Bayer takes seventh place in terms of brand value in its sector worldwide and has — with Bayer CropScience — the world’s most valuable agricultural brand in its portfolio.
About this Ranking:
Each year Brand Finance – one of the world’s most influential brand rating agencies – determines the most valuable and strongest brands using the “Royalty Relief Approach”, which values the company brand based on the hypothetical cash flows that are saved because the respective business owns the brand, and therefore does not need to license it.
In the „World’s Most Admired Companies“ ranking 2024 by U.S. business magazine Fortune, Bayer is listed among the most admired companies in the category „chemicals“ worldwide. In terms of its reputation Bayer received an overall score of 6.4 on a ten-point scale this year.
About this Ranking:
To determine the best-regarded companies in 52 industries, executives, directors, and analysts were asked to rate enterprises in their own industry on nine reputation criteria. A company’s score must rank in the top half of its industry survey to be listed. World’s Most Admires Companies ranking has been conducted annually since 1997 and is one of the most cited and recognized global reputation benchmarks.
Bayer works to keep an open, transparent dialogue with stakeholders. Peruse our past announcements and reports, upcoming events and social media streams to discover more about how we’re constantly working to advance health and nutrition for everyone and create value through innovation and growth.
