About Bayer Sub-Saharan Africa
Africa is not only the second-largest continent but is also one of the most promising emerging markets with great potential. The African story is a promising one, one whose growth and opportunities remain unmatched world-over. As a company keen on advancing life for the better, Bayer is determined to contribute and be part of this story.
Bayer Sub-Saharan Africa was established in July 2024 with the merge of South East Africa (SEA) and West Central Africa (WCA) country groups. This new identity is a testament to our commitment to harnessing the immense potential of the diverse and vibrant countries across this massive region. The expanded country group serves to create and accelerate more growth opportunities as well as provide the broader basis for talent development for Bayer in Africa.
By uniting as one Country Group, we are not just changing our name, but embarking on a journey that promises unparalleled opportunities for co-creation, collaboration, and more innovative solutions for our farmers, consumers, and patients. This approach will not only enhance our ability to serve our stakeholders but also allow us to learn from each other’s experiences and challenges.
Our combined efforts will drive collective growth, enabling us to better address the unmet nutrition and health needs across the region. Together, we will build a more resilient Bayer that is well-equipped to meet the needs of our Sub-Saharan African farmers, consumers, and patients.
The Sub-Saharan Africa region constitutes of over 450 million people and 47 countries. Bayer has in-country operations in 12 countries where close to 1500 employees in 40 sites collaborate to steer the business to the next level. The countries are Côte d'Ivoire, Ethiopia, Ghana, Kenya, Malawi, Mozambique, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe with all the three Divisions being represented. The Bayer business is also present in Uganda, Namibia, Angola, Madagascar, Eswatini and Lesotho through appointed agencies and distributors.
The African proverb: If you want to go fast, go alone. If you want to go far, go together” is at the heart of the new Sub-Saharan Africa Country Group. The country group is led by one Senior Bayer Representative and one Leadership Team that is constituted of talents and skills from across the region. The fact that employees can collaborate beyond their countries, or be able to work across geographies from their current location, is a major benefit and has proven to be a key driver for current and future business growth in SSA.