• Redoxon Triple Action Vietnam sets the record for “The most cooking videos uploaded to Facebook in an hour, achieved by the Redoxon Triple Action brand of Bayer Vietnam”, certified by the Guinness World Records.
   

• This achievement was reached through a campaign organized by Redoxon Triple Action of the Bayer Vietnam’s Consumer Health Division to encourage consumers to incorporate Redoxon Triple Action effervescent tablets into their cooking, attracting the participation of over 400 people within an hour.
   

• Through the campaign, the Consumer Health Division of Bayer Vietnam aimed to highlight the importance of self-care, especially during the COVID-19 pandemic.

Ho Chi Minh City, June 22, 2021 – The Guinness World Records has issued an official certification recognizing Redoxon Triple Action’s record for “The most cooking videos uploaded to Facebook in an hour“ to the Redoxon Triple Action brand of Bayer Vietnam following a campaign organized to encourage consumers to incorporate Redoxon Triple Action effervescent tablets into their cooking. The event, aimed at highlighting the importance of self-care, was created on April 27, 2021, and invited the public to share videos of them topping home-cooked dishes with Redoxon Triple Action effervescent tablets.
 

Redoxon Triple Action sets world record while promoting self-care
 

The COVID-19 pandemic has shaken up consumers’ habits and priorities, providing a tremendous boost in demand for self-care solutions that enable individuals, families, and communities to promote and maintain health. The key to self-care is that people are able to eat healthy, exercise and access appropriate high-quality care services, etc. through the formation of everyday habits, thereby preventing diseases and improving their quality of life.

 
The event encouraged consumers and the community to enhance their self-care routines by pairing their daily dishes with Redoxon Triple Action, which help to strengthen their immune system and reinforce their health in the new normal. Alongside a healthy diet rich in fruit and vegetables and an active lifestyle, vitamin supplements like Redoxon Triple Action can increase immunity.
 

Discussing the recent triumph, Luigi Isabelo Dejos, Head of the Consumer Health Division of Bayer Vietnam said: “The COVID-19 pandemic has fundamentally changed the world. People are living differently, buying differently and in many ways, thinking differently. The pandemic has also taught us many things, but perhaps the most important lesson is to live healthier lives. By organizing this activity to remind communities about the importance of taking ownership of their health and immunity, we are advancing self-care awareness to help people in Vietnam live a healthier and better life. ”

Bayer’s efforts to enhance community access to self-care

Bayer’s Consumer Health vision is to help billions of people around the world achieve a better life through everyday self-care. The principle of self-care is simple and is achieved by making conscious decisions each day to nourish the body and mind to stave off illness and ensure quality of life and happiness.
However, very few of us can consistently follow through on this in our daily lives. That is why this latest triumph by Redoxon Triple Action is a nudge in the right direction, following previous initiatives that have also proved tremendously successful in engaging the public and raising awareness.

Earlier, Redoxon Triple Action partnered with chef Cam Thien Long and nutritionist Dao Thi Yen Phi to create unique recipes incorporating the Redoxon Triple Action capsule and release a series of 5 videos on food preparation on the fan page and YouTube channel of Redoxon Vietnam. Featuring engaging content and simple recipes, these videos have drawn strong public response with over 1 million reactions from the online community. 
 

The series has inspired the creation of more than 400 videos by celebrity mothers on social media like Thuy Tien, Minh Ha, Tu Vi, Loan Hoang, food blogger Helen and many more who took inspiration from the recipes using Redoxon Triple Action. Altogether, these recipes have attracted the attention of over 4 million Vietnamese on social media, driving momentum for the “hot trend” of preparing food with Redoxon Triple Action to boost the immune system for the whole family. With this success, Redoxon has encouraged Vietnamese families to establish healthier diets during the new normal, and has received positive feedback from consumers.
 

Nutrition specialist Dao Thi Yen Phi shared that: “A strong immune system is our No.1 defense to illness and is especially important during the pandemic. Maintaining a robust immune system requires proper nutrition that sustains the body through delicious meals. By preparing food with Redoxon Triple Action, our daily meals are rich in the essential vitamin C, D, and zinc that boost our well-being.”
 

The Consumer Health Division of Bayer Vietnam has also made Redoxon Triple Action and other self-care essentials available on popular online shopping platforms such as Shopee and Lazada, enabling consumers to access these products with peace of mind from the safety and comfort of their homes.

With communities facing seismic demographic shifts, COVID-19 disruptions and ever more prevalent non-communicable chronic diseases, Bayer Vietnam hopes to encourage consumers to maintain their daily health by introducing appetizing dishes prepared with Redoxon Triple Action. Each success takes Bayer closer to its goal of supporting the community by improving their awareness about healthcare and boosting their immune system and helping people in Vietnam live better.
 

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2020, the Group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to  www.bayer.com
 

About Guinness World Records 

Guinness World Records or The Guinness Book of World Records, is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. For more information, go to  https://www.guinnessworldrecords.com/