Consumer Health

One A Day® Launches New Cellular Aging Support Dietary Supplement

United States of America

One A Day® Age Factor™ Cell Defense supplement helps defend against cellular aging from the inside with olive polyphenols.
 

WHIPPANY, NJ (June 9, 2024) – One A Day®, the multivitamin and supplement brand rooted in 80+ years of nutritional science, announced today the launch of One A Day® Age Factor™ Cell Defense, a dietary supplement that helps support cellular health – where aging begins. 


As we age, our cells naturally become less effective at managing everyday stressors. Cellular or biological age – how a person’s cells are aging – may not always match one’s chronological age. Research suggests that genetics contributes only about 20% to the cellular aging process, with lifestyle (diet, exercise, stress) playing a large role. One A Day® Age Factor™ Cell Defense has key ingredients to help support consumers' cellular health as part of their healthy aging journey. It is specially designed with olive polyphenols from olive fruit extract, antioxidants that help defend against oxidative stress, which contributes to cellular aging. Age Factor™ also includes Omega-3 fatty acids, Resveratrol, Astaxanthin, Vitamin C, Vitamin D, and Niacin to help support cell resilience.

Healthy aging has increasingly become a priority for consumers. Bayer is excited to offer them a new, scientifically designed supplement to proactively support their cell health as they age. The healthy aging space is oversaturated with wellness fads and contradictory advice. One A Day builds upon it's 80+ year legacy of science-backed innovation with the new Age Factor supplement which is specially designed with olive polyphenols, antioxidants which have been shown to make a measurable impact on biomarkers associated with cellular aging.
Lisa Perez
,
General Manager and VP Marketing, Nutritionals at Bayer

Designed to provide holistic support for a healthy aging journey, the Age Factor™ portfolio includes a supplement and a free wellness app to get valuable insights on current habits and how to make incremental lifestyle changes to support a healthy aging journey. The One A Day® Age Factor™ Cell Defense dietary supplement is available for purchase online and at mass retail locations. Consumers can download the wellness app from the Google or Apple App store.



Earlier in 2023, Bayer launched the Bayer Precision Health group, a business unit focused on developing new precision consumer health products. The launch of the One A Day® Age Factor™ Cell Defense line is the latest innovation, and emphasizes Bayer’s commitment to empower consumers to take smarter health choices on their aging journey. 

 

Benefit claims for Age Factor Cell Defense supplement have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

 

About One A Day
One A Day is a multivitamin and supplement brand offering specially formulated products for many members of the family. From prenatal to 65+, One A Day offers complete multivitamins for different ages, genders, and health goals. The portfolio includes tablet, soft gel, and gummy products. One A Day products are available at most major drugstores and retailers nationwide.

 

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2019, the Group employed around 104,000 people and had sales of 43.5 billion euros. Capital expenditures amounted to 2.9 billion euros, R&D expenses to 5.3 billion euros. 

 

Forward-Looking Statements 
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

 

Contacts:
Jan Schlegelmilch
Director, Integrated Communications, Bayer Consumer Health U.S. 
jan.schlegelmilch@bayer.com

 

Halle Foster
Account Supervisor, Media & Engagement, twelvenote agency 
hfoster@twelvenote.com