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DEKALB® Corn Partners with Field of Dreams Movie Site
ST. LOUIS (Aug. 28, 2024) — Bayer’s national flagship brand DEKALB® is proud to announce its new partnership as the Official Corn Seed of the Field of Dreams Movie Site.
DEKALB DKC64-64RIB brand blend surrounds the filming site of the iconic 1989 Field of Dreams baseball movie while it continues to make dreams come true for countless baseball fans around the world. Rahe Farms of Dyersville has farmed the Field of Dreams Movie Site for more than two decades and takes great pride growing legendary corn seed at one of the most famous fields ever known.
The DEKALB brand is proud to partner with the Field of Dreams Movie Site. There’s nothing more American than baseball in smalltown Iowa, surrounded by the famous winged ear of corn. We are excited to be the chosen corn brand of Field of Dreams Movie Site and allow generations of performance to live on and continue to help farmers reach new goals on their operations.
“It’s been an honor for our family to be able to farm the Field of Dreams Movie Site and grow DEKALB corn there,” said Andy Rahe of Rahe Farms. “It’s truly a one-of-a-kind experience, and it only makes sense to have the best corn brand in the world represented as the Official Corn Seed of the Field of Dreams Movie Site.”
The DEKALB brand’s partnership as the Official Corn Seed includes exclusivity of DEKALB corn at the movie site, along with exclusive naming rights, signage and more.
This will be the third installment for the DEKALB brand and Field of Dreams Movie Site, following the two professional baseball games played on site in 2021 and 2022. A pathway through the DEKALB cornfield took fans to the temporary 8,000-seat ballpark, which overlooked the famous movie location.
About DEKALB® Brand
DEKALB®, a Bayer Crop Science brand, provides corn, silage, sorghum, alfalfa and canola farmers superior performance potential with elite, exclusive genetics not found with any other seed brand. Since 1912, DEKALB® brand has represented innovation and commitment to success by providing a legacy of unmatched tailored product solutions, cutting-edge technology and agronomic expertise. Explore what sets us apart and what’s in development for the future at DEKALB.com, or visit your local DEKALB® Asgrow® Deltapine® dealer.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, "Health for all, Hunger for none," the company's products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros.
About Field of Dreams Movie Site
For the past 35 years, the Field of Dreams Movie Site has served as a haven for both movie and baseball fans to celebrate their passions. Maintaining the baseball field and the farmhouse from the 1989 motion picture Field of Dreams, the movie site has welcomed millions of visitors from around the globe to tour the house and grounds and play a game of catch on the diamond. In recent years, the movie site has expanded to include food and beverages at The DugOut Pub and The Stretch concession stand, an ice cream stand, a souvenir store and an event center in the original barn on the grounds to welcome weddings and other special occasions.
Contacts:
Jennifer Wilken, 314.630.8905 jennifer.wilken@obpagency.com
Brian Leake, 314.694.5107 brian.leake@bayer.com
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Field of Dreams ©Universal City Studios LLC. All Rights Reserved.