Berocca Performance Mango effort to radiate positive energy

The "Positive energy trip" event takes place on July 9, 2022 at National University Dormitory, Thu Duc City, Ho Chi Minh City with the participation of many famous artists including Jun, Mlee, Lien Binh Phat, and several popular TikTokers. At the event, singer Isaac performs the campaign's theme song – "2PM turns on positivity" – and interacts with fans and other guests to share his positive life experiences.

The importance of mental health is increasingly recognized in society today. According to World Health Organization (WHO) data, in the first year of the COVID-19 pandemic, the global prevalence of anxiety and depression increased by a massive 25% , meaning in every 4 individuals, 1 is suffering from stress, fatigue or mental depression. Physical fatigue and mental breakdown heavily affect the quality of life of each person and of surrounding people as well. Thus, taking care of physical health and fueling mind with positive energy every day is vital to stay happy, optimistic, and productivity, to perform better in school and work, to create more values in life, and thereby spreading positivity to everyone.

Launching the "Strengthen the energy to radiate the positivity" campaign with the active participation from many energetic KOLs, Berocca Performance Mango, a brand of Bayer Vietnam’s Consumer Health Division, wishes to underline the role of positive energy in life, encourage everyone to take care of both physical and mental health, and radiate good vibes all over the community.

Singer Isaac shared: “It is my pleasure to be the brand ambassador of Berocca Performance Mango once again in this year's campaign. Previously, I did not pay much attention to recharing energy and often experienced physical tiredness as well as mental exhaustion at work, especially after 2 PM. Thanks to this campaign, I am now aware of the importance of selfcare practices and gains more knowledge on how to take care of my health comprehensively. I am excited to share my experience and spread positive energy to others. Hopefully, through this event, everyone can have better understaning of my new MV’s message, thereby embraces healthy habits and nutritious diet to ensure sufficient energy level to follow a dynamic lifestyle and radidate positivity.“

To efficiently unclock energy from food, our bodies need the assistance from vitamins and minerals. Fomulated with 12 essential vitamins and essential minerals, free of sugar, caffeine and artificial stimulants, a Berocca Performance Mango tablet per day will support the energy metabolism, reduce tiredness and improve our concentration. Consuming Berocca Performance Mango at 2pm daily together with a nutritious diet and proper relaxation can boost our positive energy.

Luigi Isabelo Dejos, Head of the Consumer Health Division at Bayer Vietnam, said: “While managing our busy day-to-day schedules, we need not just physical energy to keep our body function properly, but also positive energy to lift our mood and keep us stay productive and motivated. Living our vision “Health for All, Hunger for None”, Bayer is committed to providing safe and effective healthcare solutions that help our consumers take care of themselves for a healthy and happy life, thus enhancing the overall quality of life. We understand that consumers are considered to have good health only when both physical and mental health are comprehensively taken care of. Through the launch of “Strengthen energy, radiate positivity” campaign, Berocca Performance Mango brand would like to amplify the message of healthy living, both physically and mentally, and radiate positivity all around to enhance the happiness and wellbeing of our community. ”

During the campaign period, Berocca Performance Mango brand will bring consumers many attractive promotions at drugstores nationwide and on e-commerce sites. For updated information, please follow: https://www.facebook.com/BeroccaVN

Note: This product is not medicine and is not intended to diagnose, treat, cure, or prevent any disease.

^{1 Source: https://www.who.int/news/item/02-03-2022-covid-19-pandemic-triggers-25-increase-in-prevalence-of-anxiety-and-depression-worldwide}

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to www.bayer.com
 

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.