Pregnancy: an amazing journey

The first 1,000 days between conception to the baby’s second birthday offers a critical window to set the foundation for optimum lifelong health and development. Nutrition, in particular, is extremely important for healthy fetal development. Insufficient micronutrient intake may increase risk of adverse pregnancy outcomes and thereby, significantly impact the future well-being of a child.

During pregnancy and lactation, micronutrient requirements increase up to 185%. However, many women have difficulties meeting nutritional needs even before entering this first 1,000 day window. Development begins even before most women discover they are pregnant, and that’s why at least one month before conception can be considered an ideal time to start taking prenatal multivitamins for a healthy pregnancy.

Luigi Isabelo Dejos, head of the Consumer Health Division at Bayer Vietnam, shared: “As a leader in consumer health, Bayer’s mission is to use science to improve lives. Pregnancy is a special time in life. Despite all the precautionary measures taken during pregnancy, it is not always possible to obtain enough of every nutrient through diet alone. For parents-to-be, it is a rollercoaster of emotions featuring intense periods of hope and fear. But by listening to the advice and support of doctors and by trusting science, we can improve the chance of a healthy pregnancy.”

Understanding the importance of nutrition during this critical time, Bayer Vietnam has released Elevit, a pre-conception and pregnancy multivitamin imported directly from France.

The launch was attended by notable names including Associate Professor Doctor Vu Thi Nhung, chairman of the Ho Chi Minh City Obstetrics and Gynecology Association; Professor Doctor Le Quang Thanh, director of Tu Du Hospital and Vice Chairman of the Vietnam Association of Gynecology and Obstetrics (VAGO); MC Oc Thanh Van; and brand ambassadors Van Anh and Tu Vi. The event also saw the participation of more than 1,000 pharmacists and doctors.

Elevit supports healthy pregnancy

Beginning before birth, the first 1,000 days of a person’s life are a period of remarkable brain, height, bones and eye growth and development. This period requires high vitamin and mineral requirements to respond to the fastest developments of their body. Elevit has been carefully developed to help women who are trying to conceive, pregnant, or breastfeeding address their increased nutritional needs.

Associate Professor Doctor Nhung said: “Nutrition is the first factor that every future mothers and fathers should be think about when they plan to have a baby. Multiple micronutrient supplementation plays an important role for a healthy pregnancy”.

Professor Doctor Le Quang Thanh also shared: “The first 1,000 days of life are very important, contributing to programming for a person’s life. During that period, nutrition is the most easily adjusted factor to improve health and set the stage for the baby to have the perfect start.”

Aside from physical well-being, Bayer Vietnam also cares about the emotional wellbeing of mothers. This is demonstrated through an emotional music video performed by Thuy Chi, portraying the sacredness of pregnancy, the birth of an angel, and the companionship of Elevit that helps mothers to have a healthy pregnancy so they can care for their children with love. The music video stars the celebrity couple Van Anh and Tu Vi, who are also Elevit brand ambassadors.

“Van Anh and Tu Vi are honored to be Elevit brand ambassadors and to accompany the brand on this journey of bettering the reproductive health of Vietnamese women. During my pregnancy period, I chose Elevit because I fully trust the brand. Being a mother is a sacred thing, and I feel extremely lucky to have had Elevit accompany me on this journey,” shared Tu Vi. 

With the launch of Elevit, Bayer continues to prove that the organization will never stop striving to increase awareness and improve Vietnamese women’s healthcare, happiness, and quality of life.    

Luigi Isabelo Dejos added: “Our goal at Bayer is to help Vietnamese women easily gain access to healthcare products, especially pregnancy products which are not readily available in the market. We know that to best support a baby’s development, it’s important to have enough nutrients during pre-conception to prepare your body for when you are pregnant. A proper supplement will provide mothers with folic acid, iron and other essential vitamins and minerals to support their bodies during pregnancy. We believe that Elevit is a good choice that help mothers meet these nutritional needs. With the support of the Ho Chi Minh City Obstetrics and Gynecology Association, we aim to enhance the reproductive healthcare system and to benefit Vietnamese women's health overall.”

This product is not a medicine and cannot be used instead of medical treatments.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2020, the group employed around 100,000 people and had sales of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more information, go to www.bayer.com.

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