Beth Roden

Senior Vice President and Head of Communications, Bayer U.S. and Head of Communications, Consumer Health, North America

Beth leads the divisional and corporate communications teams in supporting the U.S. organization’s efforts to accelerate growth through broader transformation efforts while continuing to build Bayer’s reputation in the U.S. She also leads strategic communications for Consumer Health, North America. Beth serves as the site leader for the NJ campus and as the Executive Sponsor of the ENABLE Business Resource Group. She is a member of the Country Leadership team.  

Beth previously held the position of Senior Vice President and Global Head of Communications for the Crop Science division of Bayer AG beginning in 2015. During this time, Beth oversaw the development and implementation of Crop Science internal and external communications strategies that supported the growth of the business and enhanced the company’s reputation in the time leading up to and through the Monsanto acquisition and integration. She led a team of communicators to educate, engage and activate stakeholders through storytelling to maintain Bayer’s freedom to bring new technologies and services to farmers around the world while fostering a one-team culture post acquisition.   

Beth’s tenure at Bayer began in 2004 and she has held various positions in internal and external Communications in the U.S. and North America. Before moving to Germany, Beth was Director of Communications for the U.S. Crop Science organization for North America. In this role, she drove an integrated approach to communications to achieve business goals and develop the team. Under her leadership, the award-winning North American Bayer Bee Health Program helped Bayer further educate the public about pollinator health. As a member of the North American Executive Team, Beth led the culture and change management program for the business and was a Board Member on the Bayer USA Foundation.  

A 25+-year communications veteran whose career spans non-profit, corporate and associations, Beth has led high-performing teams and brought award-winning campaigns from concept to reality, including the Youth Ag Summit, a unique program that connects and empowers the next generation of agricultural change-makers. Beth was named PR Week Women of Distinction 2022, PR Health Influencer 30 in 2021 and 2022, Ragan’s Top PR Women 2019 and Top Women in PR 2018 by PR News.  

Beth received a bachelor’s degree in mass communications and journalism from St. Bonaventure University in Upstate New York. Outside of the company, she serves on the Board of The LAGRANT Foundation and N.C. Plant Sciences Institute External Advisory Board.  

Beth lives in New Jersey with her husband Marc. She is the proud mother of three daughters and as a family, they enjoy traveling and exploring new places.